🌊 Wave 1 Enrollment Open! â€ĸ Join the founding research cohort — free, always â€ĸ Enroll in Wave 1

We Don't Make Money Until You See Results

No subscription. No founder pay. Any ad revenue goes to you, not us. We make money when the model generates results for you.

Executive Coaching $300-500/mo
Productivity Apps Stack $50-100/mo
CTE Research Access $0/mo

Free. Always. We earn when you earn.

Explore
$0 /month

Free. Always. Results-first: we earn when you earn.

  • > DLI assessment (unlimited)
  • > Weekly check-in prompts
  • > 30/60/90 day trend charts
  • > Pattern detection (experimental)
  • > Weekly insight digest
  • > CSV data export
  • > Research findings access
  • > Revenue share eligibility (when sponsors pay)

No credit card. No trial. Your data stays private.

Our Promise

1. No subscription fee. Ever.

You use the DLI for free. No trial period. No credit card. No expiration.

2. No founder pay until results.

The founder takes $0 until the model proves itself. We eat what we cook.

3. Ad revenue goes to you. All of it.

Unlike most wellness apps — who keep 100% of ad revenue — we give it back to you. Every dollar.

4. Research sponsors pay us. You get 70%.

When organizations sponsor our aggregated research insights, 70% goes to participants. We keep 30% for infrastructure.

How Others Work vs How We Work

Most wellness and productivity products charge you and keep ad revenue. We don't.

How Others Work

  • ✗ You pay $60-500/mo
  • ✗ They keep the ad revenue
  • ✗ They sell your attention
  • ✗ Transformation promises
  • ✗ Hidden algorithms

How CTE Works

  • ✓ You pay $0
  • ✓ You get the ad revenue
  • ✓ We share research value
  • ✓ Measurement, no promises
  • ✓ Published methodology

Most wellness and productivity apps charge subscriptions and keep 100% of ad revenue. We don't.

Hypothetical Earnings Scenario

When sponsors pay for aggregated research insights, you share 70% of the value.

Revenue share is experimental. Amounts shown assume full sponsor participation.
Actual earnings may be $0 during the pilot.
Sponsor Pool Your Share (70%) What You Earn
$0 (pilot) $0 $0
$10,000/mo $7,000 $7.00
$15,000/mo $10,500 $10.50
$20,000/mo $14,000 $14.00
$30,000/mo $21,000 $21.00

Since CTE is free ($0/mo), all sponsor revenue is pure upside to you. This is the goal, not a guarantee.

Clear Expectations

CTE Does NOT:

  • Promise transformation or results
  • Offer coaching or 1:1 sessions
  • Guarantee earnings or payback
  • Have hidden tiers or upsells
  • Store your task content

CTE DOES:

  • Measure your decision load (DLI)
  • Show where friction accumulates
  • Give you 100% of ad revenue
  • Share sponsor revenue when available (70% to you)
  • Publish research findings (including failures)
Constitutional Trust

Why We Show You Everything

Most companies hide their costs. We publish ours because trust reduces acquisition costs. When you understand exactly how we operate, you don't need convincing.

94%
Constitutional Compliance
6
Governance Gates
100%
Ad Revenue to You
See Full Transparency Report