Archived notes from our retired consumer research into decision load.
Seven of the eight notes below were retracted on 28 September 2026: they reported
findings from a Decision Load Index dataset that did not exist as described.
What are field notes?
These notes were presented as findings from our Decision Load Index dataset.
That dataset was never collected: the counts they cited were sign-ups, and the
assessment recorded about one completed response. The retracted notes stay online,
each with a notice explaining what was wrong. The one note that stands draws on
BCG’s published survey, not our data. This archive is no longer updated.